Just in time for the holidays, a 20 x 60 foot billboard was installed at North Avenue and Kingsbury heading eastbound in the heart of Chicago.
The “It’s Not Cool To Be Cruel” campaign launch is crucial because the holiday season is upon us and puppies are high on the wish list for many children. Cari Meyers, Founder of The Puppy Mill Project, would like more parents to get the message that puppies aren’t presents and that they cannot be easily be returned if things go wrong.
When people purchase puppies from pet stores or through the Internet they are contributing to the cruel puppy mill industry. So many people don’t realize the origin of these pets. They are led to believe they are purchasing a healthy puppy from a reputable breeder. The mothers in puppy mills suffer in cramped cages with no veterinary care and no socialization. They are sentenced to a caged life in a cruel mill.
“We are really excited to have the support of LUSH Cosmetics, which is a socially responsible company that has donated millions of dollars to non-profit groups,” says Meyers, ”The more people we can educate, the closer we are to ending animal cruelty.”
LUSH is also including The Puppy Mill Project in their Changing The World, One Pot at a Time Charity Pot Program.