Hundreds of pets and pet parents found themselves separated as a result of Sandy, and in the aftermath of the storm, social media has proved to be a critical tool in bringing these families back together.
Facebook page Hurricane Sandy Lost and Found Pets is a meeting ground where people can post photos of and information about pets they have found, or of pets they are missing. With over 8,500 “likes” already, it is allowing people to quickly and easily reach a massive audience—there have already been lots of happy endings thanks to the page, and it will surely continue to be an invaluable tool in bringing families and their pets back together.
People have also turned to Twitter (using the hashtag #SandyPets to share information on lost and found pets), Pinterest, Instagram, Craigslist, and just about anywhere else they can to get the word out.
While it’s too early to know just how big an impact these social media efforts will have, expectations are high. There’s no doubt that information is spreading further and quicker than ever before—and when it comes to displaced pets, quicker is always better.