By: Pam Hoerauf
So you’ve set up a blog for your pet. You’ve started writing engaging posts with fun pictures. You’ve promoted it on your social media accounts and updated it consistently. And no one is showing up. Now what?
Putting a blog out there for the world to see doesn’t automatically mean that people will see it, so here are a few easy tips to get your blog noticed:
Comment on other blogs. A lot. Find pet blogs you like and comment on their posts. Leave a comment about their post and then introduce yourself as a new blogger with an invite for them to come visit your blog. You’d be surprised at how many bloggers will come and check it out.
Find great blogrolls. Once you’ve found a blog you like, look for their blogroll and click on the links they’ve listed. These will help you find more blogs to comment on and engage with. You can spend hours hopping around to different blogs introducing yourself and your site. (The blogroll at Pet Blogs United is very extensive.)
Join a blog hop. A blog hop is where a group of bloggers link up over a specific subject on a specific day. The most well-known one is “Wordless Wednesday,” which is sponsored by BlogPaws. The idea is that you post a picture of your pet without a caption on your blog and then add the link to the list of others participating—allowing you to hop from post to post, find new blogs, and enable other people to find yours.
Put your blog address in your email signature. Your email should have a signature function that allows you to have your blog address automatically inserted into each outgoing email. This easily lets every person that you correspond with know about your new endeavor.
Make it easy for people to share your posts. Make sure that you have your blog posts set up so that people can seamlessly share them on Twitter, Facebook, StumbleUpon, etc. Any blogging platform will have this as an option
Engage more in social media. Even if you already share, tweet, pin, etc. a lot, step it up a bit and do a little more. Of course, still be careful to avoid over-posting and clogging up your friends’ newsfeeds.
Offer to trade guest posts. Approach bloggers that you have a good rapport with and ask them if they would be interested in writing a post for your site, with you writing one for theirs in return. This is a great way to introduce that blogger’s readers to your blog—if you’re sharing good content, they’ll probably stick around.
Write a great headline. A great headline will get you noticed and draw people into your blog. Don’t let your headline be a throwaway—take the opportunity to hook readers and make them want to keep reading.
If you’re doing all these things and you still feel like you’re writing a blog with yourself as the sole reader, be patient. Gaining readers takes time, and if you’re sharing interesting, well-thought out content, those readers will eventually come.
Pam Hoerauf created and maintains The Daily Oskar and Pet Blogs United. She is owned by Oskar, an excessively handsome Miniature Schnauzer and 2 cats, Chloe & Moe. She’ll be here every other week sharing with TAILS readers everything there is to know about pets and social media!