Pet Spending is Recession-Proof

May 7, 2012 by Laura Drucker in Featured, Home, News with 0 Comments

Pets bring something special to our lives. They give us limitless love, joy, and companionship. In return, we do our best to make sure they are always happy and contented. How do we do this? By spoiling them like crazy, apparently!

According to a survey conducted last month by CouponCabin.com, pet spending is recession proof. The survey reveals that 75% of pet parents say that the state of the economy does not effect how much they spend on their pets.

The survey was conducted on CouponCabin’s website from April 19 – April 23, 2012. In total, 2,211 U.S. adults aged 18 and older participated, with 1,299 of those people having pets.

Other interesting findings from the survey include:

  • 26% put their pets’ health care needs ahead of their own
  • 34% spend less on their friends than they do on their pets
  • 32% spend less on their family than they do on their pets
  • 22% spend less on themselves than they do on their pets

78% of survey takers strongly or somewhat agree that some people spend too much on their pets. The findings below represent the percent of people who think that a particular expense is an example of pet spending gone too far:

  • 77% – getting your pet a professional massage
  • 73% – beauty treatments beyond normal grooming (for example: nail polish, hair styling, body wraps, etc.)
  • 71% – extravagant pet hotels and boarding
  • 48% – regularly purchasing of gourmet pet food
  • 44% – medicating your pet for psychological needs (e.g. medicine for anxiety, depression, etc.)
  • 40% – expensive experimental health treatments
  • 33% – buying too many toys

I’m sure many of us are guilty of excessive pet spending at one point or another. When my puppy was 3 months old, I spent $90 to take her to the emergency vet because she had a stomachache. Before she had even hit the 6-month-old mark I’d spent $750 on flights for her so she could travel with me. My boyfriend and I often jokingly tell her that it’s time for her to get a job and start contributing.

It’s not like pets ask for these things—your cat isn’t coming up to you complaining that she’s due for a manicure, and your dog isn’t writing a list of gifts they’d like for the holidays. It’s just that we like to spoil our pets because the happier they are, the happier we are. There’s a unique sort of personal satisfaction that comes from knowing your pet is enjoying the good life.

For these reasons, it seems to make sense that despite what the economy may be like, people will always find some room in their wallet for their pets.

To read the press release further detailing the survey’s findings, click here.



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