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Blackhawk’s Player Raises Awareness for Pitbulls in New Billboard Campaign

March 26, 2012 by Jillian at Tails in Chicago with 1 Comment

Amanda and BryanBlackhawk’s Left Winger Bryan Bickell has a message for Chicagoland residents: Learn the truth about pitbulls and adopt one today!

Bryan Bickell and fiance, Amanda Caskanette have partnered with Found Chicago and Adopt-a-Pet.com for a campaign aimed at debunking myths about pitbulls and raising awareness for shelter pets. 


Beginning this week, Chicagoland residents will see a billboard featuring Bryan and Amanda with their pitbull, Bailey, in Streeterville along with televised public service announcements. A second billboard will go up in Lakeview later this month.

“Pitbulls and other dogs that look like them are discriminated against because most people don’t know the truth,” states Bickell.

“We’re excited to join forces with a great organization like Found Chicago, and with Bryan Bickell, to educate people about the true, loving nature of pitbull-type dogs,” says Abbie Moore, executive director of Adopt-a-Pet.com. “It’s our collective hope that the billboards and the public service announcements will make people give these maligned dogs a second look. We know if they do, they’ll fall in love.”

Bryan and Amanda will be celebrating the launch of the campaign with Blackhawk teammates Marian Hossa, Brent Seabrook, Duncan Keith, Corey Crawford, and All Star MVP Patrick Sharp on Thursday, March 22, from 6:00 – 9:00 p.m. at Dogs & Diamonds at Mon Ami Jewelry, 23 N. Wabash. Bryan, Amanda and attending Blackhawk players will be available for media interviews and photos throughout the evening. Dogs & Diamonds is a fundraiser benefiting Found Chicago’s life-saving programs.

“Found Chicago, Adopt-a-Pet.com, and Bryan and Amanda recognize the importance of the Chicago Loves Pits campaign as it is one that we hope will help these amazing companion animals that are too often abused, mistreated and discriminated against. We want people to see these wonderful dogs for who they truly are; loving, kind and loyal pets,” says Alicia Boemi, Found Chicago’s director of programs.

Here’s a PSA about the cause:

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