During last year’s Super Bowl, Skechers aired a commercial featuring Kim Kardashian for its Shape-Ups shoe line. While it was undoubtedly sexy and racy (just like most Super Bowl ads!) it didn’t have animal advocates fired up and protesting the brand. That’s changed with this year’s ad.
More than 44,000 people have already signed a Change.org protest calling for the shoe maker to change its planned 2012 Super Bowl commercial that is shot at a dog racing park.
The commercial, which was shot at Tuscon Greyhound Park, shows a smaller dog wearing Skechers beating the other dogs on the track during a race. Animal advocates are upset because of the inhumane way that Greyhound racing dogs are treated—they are kept confined in small cages which prevent them from being able to fully stand up or turn around, are fed the meat of downed or diseased animals, face risk of serious injury, and are often euthanized once their racing days are over.
While the popularity of Greyhound racing is diminishing, it’s still a problem many animal advocates continue to fight. For more information on this protest against the Skechers Super Bowl ad, and to sign in support of the protest, visit the Change.org petition here: http://www.change.org/petitions/stop-the-super-bowl-ad-promoting-dog-racing.