Each year during the holidays, local marketing agency Switch: Liberate Your Brand hosts “Switchmas,” a company initiative designed to support local charitable organizations. In the planning for 2011, the Switchmas committee took note of two key cultural phenomena: t-shirts for every occasion and ugly holiday sweater parties. The team basically said, “OK, how do we combine these two factors into a win for our cause while helping the sweater-less guarantee style success at their holiday events? … thus www.uglyholidaysweatertees.com was born.
UglyHolidaySweaterTees.com will offer t-shirts screen-printed with custom ugly holiday sweater designs with 100% of the proceeds — that’s at least $20 for every shirt sold — going directly to the Animal Protective Association of Missouri (APA). The APA (www.apamo.org) is a non-profit organization dedicated to bringing people and pets together, advancing humane education and creating programs beneficial to the human/animal bond. Through the support of the community, the APA is able to provide the following services: shelter and care for homeless dogs and cats; adoption services; veterinary clinic; lost and found assistance; and education and outreach.
UglyHolidaySweaterTees.com will feature six different sweater tee designs available for purchase beginning Nov. 29 and running through the holidays. Each American Apparel- and Canvas-brand t-shirt is available for a $20 donation to the APA, including nationwide FedEx 2-day shipping. Five of the t-shirt designs are the creation of Switch art directors, with another design by nationally renowned t-shirt artist Dustin Amery Hostetler, aka UPSO. Each of the designs play off the uniquely colorful and festive nature of holiday sweaters with themes like “Extreme Christmas,” “Going, Going, Gone Beer Mug,” and “A Very Chanukah Christmas,” among others. All of the Ugly Holiday Sweater Tees will be available in supersoft men’s and women’s cuts in sizes S, M, L and XL.
“We’ve tried to take the Ugly Holiday Sweater concept to the next level, allowing folks to stand out while fitting in at holiday parties, all with a little humor and sarcasm. Basically for a $20 donation to the APA, we’ll expedite a festive ugly holiday sweater tee to your doorstep. The designs are hilariously unique and I can’t imagine a person out there who doesn’t want to support our four-legged friends,” said Andrew Mullins, Switch Agency Brand Manager. “Plus, ugly sweaters from thrift stores kind of smell.”
Steve Kaufman, Executive Director at the APA of Missouri said Switch’s donation will be used to help care for the 4,000 stray and surrendered pets that come to the APA each year. “As a non-profit organization, we rely on support from the community to help bring people and pets together,” says Kaufman.
The APA will also be selling the ugly holiday sweater tees at the following events/locations:
For the past three years, Switch has sponsored their “Switchmas” holiday charity promotion. In 2010, Switch donated $16,382 to Independence Center of St. Louis and in 2009 gave away nearly $10,000 worth of gifts and charitable contributions to St. Louis Children’s Hospital.
About Animal Protective Association of Missouri
The Animal Protective Association of Missouri is a not-for-profit organization dedicated to bringing people and pets together, advancing humane education and creating programs beneficial to the human/animal bond. For more information, visit www.apamo.org.
Switch is an independently-held, experiential marketing agency working with companies and brands who share a belief in the power of engagement to drive behavior-changing results.Switch specializes in the creation and execution of events, field marketing, sponsorship activation, digital media, exhibits and environments. For more information, visit www.liberateyourbrand.com.