Bret Michaels LOVES pets!
The rock legend is busy creating a new line of pet products to be sold exclusively at Petsmart. The “Pets Rock” line will debut in stores in the Summer of 2012. Bret explained, “I know my own pets rock, and I wanted to design a line of products every bit as cool and fun as they are.”
After being seen on the reality television show The Celebrity Apprentice in 2010, Petsmart executives took an interest in working with Michaels. Michaels, who has battled diabetes his whole life, became a spokesperson in 2010 for the American Diabetes Association and has raised hundreds of thousands of dollars for diabetes research.
Also, in addition to being the lead singer of rock sensation Poison, Michaels has become a regular on reality TV and a familiar face to consumers. Michaels calls his partnership with Petsmart “a natural partnership.”
The line will includes leashes, collars, toys, dog beds, food bowls, and pet apparel. Petsmart noted consumers are looking for unique and “cool” items for their pets and is excited for the arrival of the “Pets Rock” product line.
Can’t wait to find out more? You don’t have to just go to Petsmart.com and send your name and email address to receive information and updates about the line as they become available.