Recent studies and surveys confirm what we already know: Our best friends influence everything from where and how we spend our money, to our choice of a mate, and even our selection for a political candidate.
$48 BILLION SPENT ON PETS
Money where their mouth is: According to the American Pet Products Association* (APPA), Americans spent more than $48 billion on pet-related expenditures in 2010. Almost $19 billion of that amount was on food, with supplies, veterinary care, grooming, and other purchases accounting for the rest. Twenty-five percent of people surveyed reported having tasted their pet’s food.
Love match: A May PetMD+ survey found that in romantic relationships, 60 percent of people would decline a second date if someone didn’t like pets. Ninety percent said they would fight more passionately for their pets than they would for money in a divorce. Seventy-three percent of those surveyed said they’d choose their pet over a human if they could have only one best friend.
Family Matters: Ninety percent of respondents to the PetMD survey feel it is important for children to grow up around pets. While only just 12 percent worry about veterinarian expenses, 25 percent are concerned that their pet will get sick. Twenty-two percent of those interviewed said their pets spend too much time home alone, and 20 percent fear that their pet is truly unhappy.
Political clout: Sixty-six percent would reject a presidential candidate who is perceived to not like pets, according to the PetMD poll.
Totally Trendy: The APPA’s predictions for pet products trends include gourmet food, eco-friendly items, high-end grooming goods, and fashionable clothing and accessories to match (or rival) their human companion’s ensembles.
Recession Proof: According to a recent survey by Consumer Reports,** only 16% of Americans reported spending less money on their pets at the height of the recession in 2009 and 2010.