Daytime host, bestselling author and animal lover (and TAILS covergirl!) Rachael Ray recently announced that she will be donating $775,000 to support charities, organizations and shelters that help animals in need by the end of 2010, bringing the total amount donated from her proceeds to more than $1.4 million. See her video announcement HERE.
In 2008, heartbroken by the thought of the millions of mistreated and abandoned animals taken in by shelters each year, Rachael partnered with Ainsworth Pet Nutrition® to develop a line of super premium dog food called Rachael Ray Nutrish™ and a line of treats called Just 6®, both of which are sold nationally.
As part of the partnership, Rachael donates 100% of her proceeds from each sale to organizations dedicated to helping at-risk animals through rescue, adoption, medical care and educational programs, along with training and outreach initiatives. This major donation is being funded directly from those proceeds.
“It truly brings a smile to my face to know that this money will help so many animals who just need someone to care for them,” said Ray. “This donation should be credited to our loyal consumers and retailers across the U.S. who purchase Nutrish and Just 6 because they to want to help provide for animals that were abandoned or mistreated. For this, I am truly grateful.”
As part of the donation, Rachael has partnered with the Best Friends Animal Society® to create pop-up pet adoption events in 12 markets that Rachael will visit as part of a nationwide book tour she is embarking on in support of her 18th cookbook release entitled “Look + Cook.”
Rachael Ray Nutrish and Best Friends, a nonprofit, membership organization building no-kill programs and partnerships, have identified and partnered with local area animal shelters and organizations that will help facilitate onsite adoptions, provide information about animal cruelty and help build awareness about Rachael Ray Nutrish and Just 6 donation programs.
Each local partner organization will receive a donation that Rachael will personally make in markets including Washington D.C., Chicago, New York, Los Angeles, Dallas, Atlanta, San Jose and Nashville.
In addition, Rachael will be making donations to national organizations dedicated to the care, support and rehabilitation of animals, including The ASPCA, The North Shore Animal League and The Best Friends Animal Society.